Marketing

There are five vital steps a self-storage owner must take to bring his operation to the next level of profitability. If these areas are properly developed, your business will become the leader in the marketplace.   1. TrainingOnce you have the right staff in place, provide ongoing training. Knowledge is power; the more your team knows about the business, the further you’ll ...

Two vital components of a flourishing self-storage operation are your management team and your marketing program. Solid marketing brings potential customers in the door, while good managers keep them around. In this last of a three-part series, Inside Self-Storage asked industry marketing and management experts for their insight to today’s market. Our panel discusses the evolving role of the self-storage ...

While self-storage is still a good investment, it takes more diversified and creative marketing strategies to fill those units. If your occupancy levels are suffering, you may need new marketing and advertising tactics. But rather depending on just one avenue, try a ratio like the one below to get the best results.     Print Yellow Pages: 60%Between July 2008 and ...

Just do it! Got milk? Have it your way. Melts in your mouth, not in your hands. Good to the last drop. Let your fingers doing the walking. I’ll bet you can name the products behind the famous branding above. They’re etched in our minds, often connected to memories. Companies like Nike, Coca-Cola and Burger King know how to create a ...

The success of your self-storage business is dependent on cash flow, which comes from customers in your target market. Therefore, your marketing should always be about your prospects and never about your facility. Focusing on your facility is one of the biggest mistakes you can make in self-storage marketing. Your potential customers don’t care if you have the equivalent of ...